Consumers’ Willingness to Pay for Fresh-Water Grown Leafy Vegetables

Authors

  • Salah Udin Buzdar Government Postgraduate College Saryab Road, Quetta, Pakistan
  • Syed Muhammad Khair Department of Economics, BUITEMS University, City Campus Jinnah Town Quetta
  • Syed Munawar Shah Department of Economics, BUITEMS University, City Campus Jinnah Town Quetta

DOI:

https://doi.org/10.34260/jaebs.446

Keywords:

Wastewater-grown vegetables, Freshwater-grown vegetables, Contingent valuation method, Quetta, Pesticides

Abstract

Wastewater-grown vegetables are responsible for various diseases whereas freshwater-grown vegetables are comparatively expensive. This paper examines consumers’ willingness to pay for freshwater grown leafy vegetables, such as, cauliflower, spinach and salad. For this purpose, a survey was conducted in five selected areas of Quetta city using contingent valuation method and 255 vegetable-consumers were questioned directly with the help of a semi-structured questionnaire. The results indicate that most of the vegetable consumers (87-88%) are willing to pay extra amounts for FWGV. On average, a vegetable consumer is willing to pay 27.4%, 43% and 52% more than the original price for the three leafy vegetables (cauliflowers, salads and spinaches, respectively). The factors such as household income, level of education, awareness, use of freshwater-grown vegetables and employment were identified as determinants of consumers’ willingness to pay for FWGV. The study results reveal a high willingness to pay for FWGV by the vegetable consumers and suggests a comprehensive strategy on the part of the government to overcome the problem of wastewater-grown vegetables (WWGV).

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Published

2020-12-31

How to Cite

Buzdar, S. U. ., Khair, S. M. ., & Shah, S. M. . (2020). Consumers’ Willingness to Pay for Fresh-Water Grown Leafy Vegetables. Journal of Applied Economics and Business Studies, 4(4), 117-134. https://doi.org/10.34260/jaebs.446